Egyptian Delights wanted a new package that would pop out on the shelf immediately. They wanted the
shape to be unique to their brand and be defining of where their chocolate comes from. Recognition was a key result that was desired by the company.
An ancient Egypt approach was taken in order to be better recognized by the company's American
audience. The solution was quite clear for the shape of the package. A triangle was chosen to help
signify the pyramids that still stand today. Along with the triangular package layout, a desert
color pallet was selected with outlining color to help make the package stand out. The special
flavors and this pack- age's design are sure to bring in the foodies that are hoping for a simple
delight to bite.
(This is a school project and the Client is not a real case.)
shape to be unique to their brand and be defining of where their chocolate comes from. Recognition was a key result that was desired by the company.
An ancient Egypt approach was taken in order to be better recognized by the company's American
audience. The solution was quite clear for the shape of the package. A triangle was chosen to help
signify the pyramids that still stand today. Along with the triangular package layout, a desert
color pallet was selected with outlining color to help make the package stand out. The special
flavors and this pack- age's design are sure to bring in the foodies that are hoping for a simple
delight to bite.
(This is a school project and the Client is not a real case.)
